Dinesh Sambasivam

Dinesh Sambasivam

Dinesh Sambasivam

Dinesh Sambasivam

Dinesh Sambasivam

Dinesh Sambasivam

Product Manager

I started writing stories when I was 12 years old. Pen and library books were my best friends growing up. This site is an effort to continue that habit before I get to a mid-life crisis :P

I come from a small town called Namakkal. I did Mechanical Engineering only to realise that I won't be good at it. Now I love what I do, which is building digital products at scale.

I started writing stories when I was 12 years old. Pen and library books were my best friends growing up. This site is an effort to continue that habit before I get to a mid-life crisis :P

I come from a small town called Namakkal. I did Mechanical Engineering only to realise that I won't be good at it. Now I love what I do, which is building digital products at scale.

What do I like?

Anything to do with bikes and cars

Violin instrumentals

Harry Potter - All day long

Classic 1850's fictions

Writing short stories

PS5 over XBOX

Borussia Dortmund

F1 > Football > Cricket

Where do I work?

Dec 2023 – Present

Niyo

Senior Product Manager

  • Currently leading a team of 3 PMs in revolutionising customer experience at Niyo and a team of 2 to build the Niyo Community product (web & mobile app)

  • Built Gen-AI chat & voice bots to reduce the no. of agent handled queries by 60%

  • Introduced WhatsApp as the primary support channel with 50% increase in CSAT

  • Reduced the cost per chat by 50% and DAU to chat ratio by 60% through various pro- active communications and product features in Niyo Global

  • Introduced Priority Support - in-app VoIP call from best agents to abroad users

  • Received accolades for top performance from CEO & CTO 2 times in last 3 years

  • Conceptualised and built an automated multi-product sales centre with 60+ agents

Feb 2021 – Dec 2023

Niyo

Product Manager

  • Built EPF Tracking in Niyo Global & NiyoX - the highest cross-selling product in Niyo with consistent NPS of 60+, quick ratio of 3+ and 1Lac+ users

  • Designed a new SBM Bank Onboarding flow based on Mutual Fund CKYC, which improved funnel conversion from 60% to 85% and reduced TAT from 10 to 5 mins

  • Won Niyothon (Hackathon) two years in a row - projects which were implemented subsequently within next calendar year and which received good NPS scores

  • Spearheaded comprehensive user research programs to aid 0 to 1 product building for credit card, mutual funds, customer support and app experience

  • Helped launch 0 forex credit card which does Rs. 150+ Cr forex spends per month

July 2019 – Dec 2020

Axis Bank

Product Manager - UPI & Digital Banking

  • Built the shopping portal of Axis Bank - GrabDeals in collaboration with 25+ brands

  • Helped design the 'Branch of the Future' by digitizing the CX touch points

  • Spearheaded Time & Motion Analysis study across 100+ branches pan India

  • Worked closely with marquee partners like Google & Bajaj for their PSP solutions

  • Developed 'Axis UPI Premium' - An industry first UPI based loyalty program

April 2018 – May 2018

Axis Bank

Management Intern - Marketing

  • Got Pre-Placement Offer after successful internship stint in Marketing department

  • Bench-marked 15+ credit cards of 6 different banks; Gathered key insights which lead to design & feature revamp of credit cards in mass affluent category

Where did I study?

2019

Master of Business Administration (MBA)

Indian Institute of Management, Lucknow

2017

Bachelor of Engineering (Mechanical Engineering)

College of Engineering Guindy (CEG), Anna University - Chennai

©2025 Dinesh Sambasivam's Dinoverse

All we have is now

©2025 Dinesh Sambasivam's Dinoverse

All we have is now

©2025 Dinesh Sambasivam's Dinoverse

All we have is now

©2025 Dinesh Sambasivam's Dinoverse

All we have is now

©2025 Dinesh Sambasivam's Dinoverse

All we have is now

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